SMS Mega Promotions

SMS Mega Promotions (Mobile operator branded)

Supa Pesa takes a holistic approach in each campaign we design, by comprehensively researching the relevant target market, taking into consideration various elements to ensure that maximum participation is achieved. Supa Pesa has an experienced team conceptualising innovative and effective campaign formats resulting in highly successful promotions.

Our progressive technology allows Mobile Network Operators to login to an online, live dashboard, displaying real time activities on each respective campaign. Supa Pesa is able to offer technical support 24/7.

Supa Pesa provides Mobile Network Operators with a multitude of feasible and unique Mega Promotion Campaigns that not only excite and reward current subscribers, but also entice potential subscribers to migrate to their network.

This is done by means of a varied selection of raffle-based competitions, whereby millions of subscribers are encouraged to send a text message (SMS) to a premium rated short code, in order to stand a chance of winning a selection of attractive prizes. These campaigns usually run for a pre-determined period of approximately 90 to 120 days and would typically occur between one and three times per annum.

Supa Pesa offers a multitude of campaigns, specifically packaged for each Mobile Network Operator, which must be relevant to their target market to achieve the desired result; being an increase in traffic by the subscriber base and the obtaining of valuable profiling information for the Network Operator. Such information could be used to identify which products and service offerings the Mobile Network Operator could successfully introduce to the market.

One such campaign would for instance include a trivia game, which would not only be entertaining for the user, but would gather the required data and be accumulated in a concise database format, based on specific questions posed by the Mobile Network Operator. The acquiring of such accurate information about each user would undoubtedly boost direct profiled marketing to a whole new level.


Benefits:

  • ARPU Boost
  • Increase of traffic on the network
  • Create massive hype
  • Create brand buzz
  • Solidify brand loyalty
  • Enhancement of consumer perception of the brand
  • Profiling
  • Incremental Revenues

Supa Pesa is currently operational in Tanzania, Botswana, DRC, Cameroon, Gabon, Uganda, Ghana, Zambia, Zimbabwe, Mozambique, Mali, Cote d’Ivoire, Niger, Nigeria, Lesotho, Namibia and have recently moved beyond the African shores to Cambodia, Bangladesh and India with all the major Cellular Networks, such as MTN, Vodacom, Airtel, Orange, Tigo, Zantel, NetOne, Mcel, Movitel and many more to launch shortly.

Supa Pesa finances all the costs of a campaign (this being prizes and communication). Our average participation on any one campaign would range between 15 and 28% of the subscriber base. 24 Hour high level technical and administrative support is guaranteed with every campaign that we run. With the sensitivity of the operator brand name being paramount, Supa Pesa is able to position and adopt each campaign suited to each markets’ needs, in order to assure the effectiveness of the campaign as well as the overall brand enhancement and hype around it.

Our team focuses on the operator-brand benefits and advantages in each and every SMS Mega Promotion, under the context of brand-consumer-reward, as we believe that the most important element of these campaigns are to create the feeling of reward to all of the end-users.

Supa Pesa brings to the table the utmost value in the SMS Mega Promotions industry as our combined experience guarantees robust performance and solid results, along with the desirable outcome.

Supa Pesa takes full responsibility for the costs of a campaign, therefore eliminating all risk to the mobile operator.

SMS Mega Promotions (Agnostic)

Supa Pesa has just launched a world first, cross continent SMS Mega Promotion in 54 countries across the globe for the Government of Mozambique, to promote Tourism in the country. The prize: a 25 year tenure ownership of a 2 bedroom villa in Marlin Lodge, located off the coast of Mozambique, a 20-minute boat excursion from the mainland town of Vilanculos. This campaign will run for 7 months and 15 finalists will be flown to Mozambique to participate in the final elimination round in the form of a Dhow Race. Added to that, the lucky winner will also share in the revenue generated through the rental of this unit over the period. The prize value is estimated around
$ 4,500,000 (USD).