Visual Notification Ads
SUPA PESA IS PROUD TO INTRODUCE THE NEXT EVOLUTION IN MOBILE ADVERTISING, VISUAL NOTIFICATION ADS!
In the instance where a subscriber has a mobile data capable device, Visual Notification Ads delivers a Rich Media Ad once a subscriber initiates a Telco Notification Messages such as a Top-Up, Balance Check, Please Call Me’s etc. Considering that these Telco Notification Messages are frequently utilized on a daily basis, substantive inventory is available for advertisers to generate top-of-mind awareness amongst consumers on a cost effective basis.
Unlike most other mobile advertising units, a key benefit of Supa Pesa’s Visual Notifications Ads is that advertisers own the screen real estate as only one ad will appear on screen. Furthermore, the ad will render correctly based on the handset specification.
Advertisers can optimise their campaigns based on select profiling criteria including:
- Time of day (e.g. breakfast slots, lunch time slots and so forth)
- Day of the week
- Frequency capping by mobile number
- Number of Impressions
Additional profiling criteria will be introduced over time based on demographic and location parameters.
Cell C is Supa Pesa’s launch partner for the Visual Notification Ads product in South Africa. With Visual Notification Ads deployments already lined up in Nigeria and Zambia for Q1 2017, advertisers will be assured of consistency in the product features and benefits.
For enquiries please contact firstname.lastname@example.org